Real Florida moments. Made to be lived.

Simply Florida Living began with a photograph on a refrigerator.

The picture was of Erin’s daughter, Addyson, at about four years old on Anna Maria Island. It wasn’t a planned brand photo—it was simply a moment that captured a child, a beach, a place, and a memory worth keeping.

Looking at that photograph, Erin had an idea:

“We’re going to put pictures on shirts. I haven’t figured out how yet.”

That idea eventually became Simply Florida Living.

From a Photograph to Something More

Simply Florida Living was never meant to be another collection of generic Florida graphics.

Each signature design starts with a real photograph from a real Florida experience. A human artist then transforms that photograph into original artwork.

The faces are intentionally left undefined. This gives you room to imagine yourself in the moment.

Maybe you’ve stood on that beach. Maybe you’ve watched a sunset like that one. Or maybe it inspires you to find the place for yourself.

There’s a Place Behind Every Story

Look closely and you may find coordinates hidden within the artwork. They’re the GPS coordinates of the real place connected to the original photograph.

They’re more than a design detail—they’re an invitation.

Find the place. See it for yourself. Make your own memory there.

Simply Florida Living is about real places, real memories, and the experiences that make Florida special.

A design might take you back to somewhere you’ve been, remind you of someone you love, or introduce you to a place you’ve never discovered.

Wear the memory. Find the place. Then go live your own version of it. It’s a process built around one simple idea: every design should tell a story.

Meet the Artist: 

Behind every Simply Florida Living design is a real person turning real Florida moments into original artwork.

Our artist takes the photographs and reimagines them by hand, preserving the feeling and details of each place while creating a style that feels uniquely Simply Florida Living.

Angela Scott, @angelascottart

Angela Scott is a Florida-based artist inspired by nature, storytelling, and the beauty found in everyday moments. Working primarily in acrylic, watercolor, and mixed media, she creates expressive paintings featuring birds, wildlife, botanicals, and the landscapes around her.

Originally from New Jersey and now living in Central Florida, Angela draws inspiration from her surroundings as well as her experiences as a mother and former dance educator. Her work uses color, texture, movement, and symbolism to capture not just what she sees, but how a moment feels.

Through her art, Angela hopes to encourage others to slow down, connect with the natural world, and discover beauty and wonder in the familiar.